ZeroWater filtration technology goes retail for home and office drinking water
(NaturalNews) Zero Technologies, LLC, announced this month that its new ZeroWater filtration system soon will be available from retailers nationwide. The company also plans to substantially expand its television direct-marketing efforts, such as infomercials, starting when it introduces newer products in the spring.
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• ZeroWater uses multi-layered resins to remove particles and organisms that may betoxicor may affect the taste of the water. Thefiltrationsystem is effective againstorganic, inorganic and radiological substances.
• A meter included with each system allowsconsumersto measure the total number of dissolved solids present in theirwater. This allows them to determine when a replacement filter is needed and to compare the effectiveness of different brands of filters.
• According to Zero Technologies, the ZeroWater filter removes dissolved solids and chemical contaminants to a purity of zero parts per million.
• The U.S. market in water filtration is $1.7 billion annually, and the market for filtered water is $6.3 billion. Zero Technologies CEO Charles Orr says he hopes that the new filter will allow the company to "capture a significant share" of these markets.
• The company plans to use financing from sales of ZeroWater to develop newproducts, including filtration pitchers for entry-level consumers and under-the-sink filtration systems for higher-end purchasers.
• Quote: "The filtered and bottled water markets are both growing at a very healthy clip, and we believe that ZeroWater will be able to achieve an important place in these markets. Our complete system - which includes filters and a convenient dispenser - will attract consumers from both markets who enjoy and understand the importance ofdrinkinguncontaminated water - water that is 'just water'." - Charles Orr
Statements and opinions by Mike Adams
• It is essential that consumers filter their water, especially before drinking it. Municipal water treatment facilities do not remove many contaminants, and they actually add new toxic chemicals such as fluoride andchlorine.
• Chlorine has been shown to increase the risk of bladder cancer. Fluoride is well known to cause fluorosis (darkening of the teeth) and loss of bone mineral density which can cause an increase in hip fractures.
Learn more:http://www.naturalnews.com/021661_water_filters_filtration.html#ixzz1vcV9cHtu
Jump directly to:conventional view|alternative view|bottom line
What you need to know - Conventional View
• ZeroWater uses multi-layered resins to remove particles and organisms that may betoxicor may affect the taste of the water. Thefiltrationsystem is effective againstorganic, inorganic and radiological substances.
• A meter included with each system allowsconsumersto measure the total number of dissolved solids present in theirwater. This allows them to determine when a replacement filter is needed and to compare the effectiveness of different brands of filters.
• According to Zero Technologies, the ZeroWater filter removes dissolved solids and chemical contaminants to a purity of zero parts per million.
• The U.S. market in water filtration is $1.7 billion annually, and the market for filtered water is $6.3 billion. Zero Technologies CEO Charles Orr says he hopes that the new filter will allow the company to "capture a significant share" of these markets.
• The company plans to use financing from sales of ZeroWater to develop newproducts, including filtration pitchers for entry-level consumers and under-the-sink filtration systems for higher-end purchasers.
• Quote: "The filtered and bottled water markets are both growing at a very healthy clip, and we believe that ZeroWater will be able to achieve an important place in these markets. Our complete system - which includes filters and a convenient dispenser - will attract consumers from both markets who enjoy and understand the importance ofdrinkinguncontaminated water - water that is 'just water'." - Charles Orr
What you need to know - Alternative View
Statements and opinions by Mike Adams
• It is essential that consumers filter their water, especially before drinking it. Municipal water treatment facilities do not remove many contaminants, and they actually add new toxic chemicals such as fluoride andchlorine.
• Chlorine has been shown to increase the risk of bladder cancer. Fluoride is well known to cause fluorosis (darkening of the teeth) and loss of bone mineral density which can cause an increase in hip fractures.
Learn more:http://www.naturalnews.com/021661_water_filters_filtration.html#ixzz1vcV9cHtu
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